Hey CBC, why are you running a story about a YouTube video and not embedding the video into your story?

I mean, how hard is it to embed a video? Not hard. Look, I’ll do it right now:

Bang! That’s what I wanted to see when I read your headline, and instead I had to read the page until I saw a tiny link in your sidebar.

The internet is a fast-moving place for serious go-getters. We ain’t got time to read! You’re fighting for eyeball time as it is, why make things difficult for us? If the story is about a YouTube video, just plunk the dang thing in. That’s why they let you do that, y’know…